Getting Ready

First, you’ll need to link your social media profiles so we know which platforms you’re interested in. If you link a Twitter and Instagram account, we’ll search Twitter and Instagram public posts. If you link only a TikTok account, we’ll search TikTok. 

Second, you’ll need to have an idea of what you’re searching for. Topic Channels are searches – just like using Google or YouTube, sometimes it takes a few tries to get exactly what you want. We can’t read your mind so you’ll need to do a little work up front to get the hashtags, keywords, or handles you want to search for in your Topic Channel.

Tip:  Optimizing Your Search for Best Results

Generally, things like #apple or #organic are going to get a lot of content. Most of that content may not be what you’re looking for! The more specific you can be with keywords and hashtags to narrow down your results will work better. 

Keeping with our example above, if you’re interested in apple pie recipes and not Apple the technology company, you probably want to include “apple pie recipes” with your #apple search.

Tip:  How to Narrow Down Results with Exclude Tags

A fact of social life – people tend to “squat” on popular hashtags, keywords, or even @usernames to get attention. You might find some of those posts in your feed. We’ve got an “exclude” area where you can put in those particular @usernames or #hashtags to further refine your search which we’ll cover below.

Creating A Topic Channel

  1. In Trender, go to the Topic Channel Feed tab on the left hand table. You can also click on the big purple + sign.
  1. If you haven’t created a Topic Channel before or clicked the big purple + sign, a “Add your topic channel” screen should pop up. This is where you will create your channel.
  1. Enter a Name for your channel. For this example, we’ll call this channel Plant Based Collagen Supplements. You can name your channel appropriately for your search.
  1. Enter a Topic Channel Description for your channel. We’ll enter  “People who use Plant Based Collagen”. Description is optional but it is helpful to enter a short description.
  1. Included Tags is what you want to be included in your search criteria. These can be keywords, #hashtags, and @profiles. 

    Type in all of the items you want to include in your search. You can separate them by comma or pressing Enter. 

    For this example, we included a couple #hashtags and keywords that relate to our topic, as well as a @profile of another business that sells plant based collagen products. 

    Tip:  General or popular terms are going to bring a lot of results back, and maybe not the ones you were looking for! People like to use a lot of tags for the best reach but might not be really relevant for you. You’ll need to play around with the results and refine your search a bit based on the content in your Topic Channel Feed.
  1. Excluded Tags are what you don’t want to be included in your search criteria. Just like the Included Tags – keywords, #hashtags, and @profiles can be added here to make sure they won’t be included in your search. 

    Type in all of the items you want to exclude from your search. You can separate them by comma or pressing Enter. 

    For this example, we typed in a few things that we know for sure we do not want included in our search for plant based collagen.
  1. Once you’ve added all of the above criteria for your Topic Channel, click Save & Close. This saves your Topic Channel and starts returning your search results! 

    If you have multiple channels you want to set up, you can also click Save & Continue to add more Topic Channels.

Congrats, you’ve successfully created a Topic Channel.

If you want to create another channel, just click the big purple + sign on the left hand table and repeat the same process.

Now you can start engaging on content with our Native Actions capabilities or save Content for later review.