How Our Search Works

We search the most recent public posts on your linked social media platforms. We do an initial query of all content that matches at least one of your search criteria. Our search algorithm then determines the most relevant posts primarily based on your search criteria and the timing of the post as well as other factors. 

Your results act like a social media feed – we show you the most recent and the most relevant content related to your search criteria. Typically, your content will reflect the last 24 hours. We do not show content older than 24 hours at this time nor do we support historical searches. Best practices in social media engagement generally advise engaging with a post within 24-48 hours. Our search is optimized for finding and engaging with content as it happens. 

Sometimes you’re not going to get what you expect or you might get an empty search. 

Here are some common scenarios we’ve seen with our customers. 

Popular Topics & Broad Categories Tend To Have A Lot of Junk

Generic or popular keywords and hashtags such as “Apple” or “Organic” will get a lot of results but likely not the type of content you were looking for. Just like Google, if you put “Apple” in your search bar, you’re likely to find a lot of interesting things like “Apple” but not the apple pie recipe from last month’s Food & Wine magazine. 

You’ll want to use additional search terms in your “Include” box to narrow down the results. Given our example above, you’ll want to put in search criteria like #applepie, “apple pie recipe” and @foodandwine. That will give you a much more targeted search and a much higher likelihood of finding the content you’re looking for.

What You Think are Popular or Trending Tags, Actually Aren’t

It’s easy to think #epicfail is still a trending keyword. Or maybe you’re doing a campaign and promoting it with a hashtag you’ve created like #findcustomersfaster. It’s very possible you’ll get little or no results because people are not using those tags any longer or they just aren’t picking up your tag and using it. 

Social media is very fluid – things change very quickly and tags are no exception. 

If your Topic Channel was giving great results and is now seeming a bit more sparse or not what you’re looking for, you may want to open up your criteria a little more and see what people are actually using today on their posts.

You misspelled your tags.

Happens to the best of us! 

We’re not smart enough (yet) to interpret your spelling errors and figure out what you were trying to search on. If you’re getting no content or weird results in your search, double check for spelling errors.

People May Not Be Talking About Your Topic on Twitter, Instagram, etc.

This happens frequently – we may think a lot of people are talking about child car seats on Twitter but actually, they are having those conversations and posts on TikTok. 

We search the public posts of the platforms that you have linked social profiles to. Your audience may have moved on from one platform to another. Every social media platform has a particular audience that works better than others. You may want to consider making a social media account on a range of popular platforms (TikTok, Instagram, Facebook, Twitter) and linking those accounts to get a wider search and potentially better results.

Tag Squatters

This is a real thing on social media – many spam accounts and clickbait type accounts will use keywords, hashtags, and @mentions to get people to see and to ideally click or engage with their post. Or we see people co-opt tags to signal certain lifestyles or get the widest reach possible. 

For example, I’m interested in dogs who surf on surf boards. If I put in #surfdog for my search criteria, we’ll see many posts from various people with their dogs walking on the beach because they’re using #surfdog as a lifestyle signal vs their dog actually surfs. It looks cool to call my dog a #surfdog. 

So I’ll need to narrow my search down and add criteria like “surf dog competitions” or “dogs who surf” or #surfingdogs. You’ll need to play around with the search and pay attention to the tags people are using for content that is the most relevant to you. 

We do detect as many spam bot accounts as possible and are strengthening our algorithm as these spam techniques get more sophisticated. Some are going to slip through. We recommend that you add these accounts by @handle to the Exclude criteria in your Topic Channel.