Blogs

Blogs
The Power of Contact Intelligence: Supercharge Your Prospecting Efforts
Regardless of what you’re selling, collapsing the time to connect with top prospects is the goal. Everyone is vying for attention in an increasingly crowded market. This is where Contact Intelligence steps in, revolutionizing the prospecting process. In this blog post, we'll delve into the benefits of Contact Intelligence...
15 mins
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The Power of Contact Intelligence: Supercharge Your Prospecting Efforts
Regardless of what you’re selling, collapsing the time to connect with top prospects is the goal. Everyone is vying for attention in an increasingly crowded market. This is where Contact Intelligence steps in, revolutionizing the prospecting process. In this blog post, we'll delve into the benefits of Contact Intelligence...
The Vital Role of an Efficient Contact Sourcing Process
In the intricate web of business operations, the quality of your contacts can be a defining factor in your success. Whether you're seeking potential customers, partners, or industry connections, the efficiency of your contact sourcing process plays a pivotal role in shaping your growth trajectory. In this blog, we'll delve into the significance...
The Power of Background Research in B2B Sales
We’re super excited this week to announce the @Trender B2B Contact Intelligence Platform for Sales. Click on the link here to learn more about the announcement. In this blog, we talk about lessons learned along the way as we were building out the product, and some of the core tenets we see as the modern go-to-market playbook...
Automating Lead Gen for Beginners
In today's competitive business landscape, generating a consistent stream of leads is essential for sustained growth and success. However, the traditional methods of lead generation can be time-consuming and resource-intensive. This is where automation comes to the rescue. Automating lead generation can not only save you time and effort but also enhance the quality and quantity of leads you acquire. In this blog, we'll guide beginners...
Introducing Trender Pro
Today we are super excited to be announcing a new product, Trender Pro edition, including a powerful new feature we call “Prospect Finder”, our AI model using the latest Google BERT NLP technology for uncovering the right contacts to approach at target accounts. Think of it as a tool that can increase the productivity of a Sales Development Rep (SDR) by automating the time consuming process of scrolling endlessly through LinkedIn Navigator.
How Social Insights Impact ROI
The key to gathering intel across social media is to be proactive and use a variety of tactics to stay informed. Social intelligence helps you prospect better simply by gathering insights into your target audience, such as interests, challenges, company updates, or market shifts. You get to better understand your customers and tailor your sales pitches to meet their needs and interests.
Sales and Marketing: No Longer a Love-Hate Relationship
It may not always seem like it, but sales and marketing are two sides of the same coin, they are revenue driven. Both teams may have their own goal and ultimately work in silos. However, when using Account Based Marketing Strategies, they should start playing nice in the sandbox to get most optimal results.
AI, Social Media and the Future of Sales
A primary benefit of AI in the context of social media and sales is the ability to better understand customers. AI-powered tools can analyze vast amounts of data from social media platforms, such as LinkedIn and Twitter, identifying patterns and insights about customer behavior.